Ramadan content calendar: a 30-day social media plan for brands
Plan Ramadan as four weeks, not thirty separate days. Week one is the welcome, week two is the routine of the month, week three is giving, week four is the last ten nights and Eid preparation, and Eid gets a short run of its own. Keep your normal posting rhythm rather than going daily, schedule against iftar rather than the clock, and decide every offer before the month starts.
The 2027 dates to plan around
Ramadan 2027 is expected to begin around 8 February 2027, and Eid al-Fitr around 9 or 10 March. The exact days are set by the moon sighting and can differ by a day between countries, so build the calendar with a day of slack at both ends.
Work back from that:
- By mid-December: the month's strategy, offers and budget are agreed.
- By mid-January: the calendar is planned and the designs are in production.
- By the end of January: everything is approved. Clients slow down in Ramadan too, and a post waiting on sign-off in week three is a post that misses its moment.
- Before the Eid holiday: Eid posts are scheduled, because your team will be off as well.
Five decisions to make before the month starts
Most weak Ramadan content comes from deciding things during the month that should have been decided before it.
- The offer and its dates. Whether there is one, what it is, when it starts and when it stops. Gifting and Eid offers usually belong in the last ten days, not on day one.
- The tone. Ramadan is quieter and warmer than the rest of the year. Write down what that means for your brand in two sentences, so every caption is held to the same thing.
- What you will not post. Loud sales language, jokes that would be fine in October, food shot to make people hungry at four in the afternoon.
- Your hours. Opening times, delivery cut-offs and customer service hours change. These are among the most useful posts you will make all month, and the easiest to forget.
- Who approves, and when. One approval for the whole month, before it starts, beats thirty approvals during it.
The calendar, week by week
| When | The theme | What to post |
|---|---|---|
| The week before | Getting ready | A first greeting as the month approaches, your Ramadan hours, anything that needs ordering early |
| Days 1 to 7 | The welcome | Ramadan Kareem, the intention behind the month in your brand's words, how you are marking it |
| Days 8 to 14 | The routine | Your product or service in the daily life of the month: suhoor, iftar, the evenings, the late nights |
| Days 15 to 21 | Giving | The real things your brand does for others, community, family, hosting |
| Days 22 to the end | The last ten nights | Gifting, Eid preparation, order and delivery deadlines, your Eid offer if you have one |
| Eid, three days | Eid Mubarak | The greeting, thanks to your customers, the offer's last days, your holiday hours |
Then Eid, which has a guide of its own. Two rules hold the whole month together. Every week has one clear job, so a visitor scrolling your grid can see the month move. And the giving week only carries giving that is real. If the brand did not do it, it does not get posted.
How often to post
Keep your normal weekly rhythm, or post a little less. Thirty days of daily posts is a production load most teams cannot hold at quality, and the last week is where the quality matters most.
A good default is three or four feed posts a week with stories in between, and a slightly heavier last ten days, because that is when people are buying gifts and planning Eid.
When to post
The day reorganises itself around iftar. Phones come out after the fast is broken, and again late in the evening. Mid-afternoon, when people are tired and hungry, is usually the weakest slot of the day.
Iftar moves a little later each day as the month goes on, so a post scheduled for a fixed clock time drifts against it. Schedule relative to iftar in your main city, and check last year's Ramadan in your own analytics before you trust any general rule, including this one.
Ramadan is a lens, not a new pillar
The mistake is to throw away your content pillars for a month and post generic lanterns and crescents. Keep your pillars and look at each one through the month instead. Your audience still follows you for the same reasons they did in January.
Here is what that looks like for five industries. The pillars and their shares are quoted from Planist's own industry playbooks, the ones its planner starts from. The Ramadan angle under each is ours.
Restaurants and cafés
- The food40%
- The people20%
- Offers and occasions25%
- The place15%
The food at iftar and suhoor, shot in the evening light it will be eaten in. The people becomes the kitchen preparing for sunset. Offers and occasions carries iftar menus and group bookings. The place is the room at night, set for a table of ten. Post food after iftar, not before it.
Online stores
- Products40%
- Use and how-to20%
- Offers25%
- Customers15%
Products as gifts and as things for the house in the month. Use and how-to is hosting: setting a table, preparing for guests. Offers belong mostly in the last ten days, with real delivery deadlines before Eid. Customers is how people actually use what you sell during the month, with their permission.
Hotels and resorts
- The place35%
- The experience30%
- Offers20%
- Guests15%
The place at iftar: the tent, the terrace, the buffet room before the doors open. The experience is suhoor, the evenings, Eid stays. Offers carry iftar packages and Eid rates with dates and currency, or no rate at all.
Fashion labels
- The pieces40%
- How to wear it25%
- Drops and offers20%
- Community15%
The pieces for the evenings and for Eid. How to wear it is one Eid outfit per post, not a catalogue. Drops and offers is the Eid collection, timed so it arrives before Eid rather than during it.
Clinics
- Education35%
- Trust and team25%
- Patient stories20%
- Offers and reminders20%
Education carries fasting-safe advice in plain language, only within what the clinic can stand behind and never as a promise. Trust and team is your Ramadan hours and who is on call. Offers and reminders is booking before Eid, when appointments fill up.
What to avoid
- Clip art with no brand in it. A crescent and a lantern on a gradient could belong to anyone. Your Ramadan post should still be recognisably yours.
- Discounts that look like they are cashing in. An offer is fine. An offer with countdown pressure on day two reads badly.
- Invented charity. Do not post giving the brand did not do.
- One tone on day one and another by day twenty. Write the tone down before the month, and hold every caption to it.
- Going quiet for Eid by accident. Schedule Eid before the holiday. A brand that disappears on the busiest days of the year looks closed.
Arabic, English, or both
Post in the language your audience reads. If that is both, typeset both properly. Arabic pasted into a layout designed for English is the most common way bilingual Ramadan posts go wrong: the line breaks, the weight and the direction all fight the design.
For more Ramadan ideas by industry, see Ramadan post ideas. For an example of Arabic and English set together on purpose, see the Nuqta designs on the home page. Nuqta is a fictional demonstration brand, and the designs were made by Planist.
A checklist for the month
- The offer, its dates and its end date are agreed
- The tone for the month is written down in two sentences
- Ramadan hours and Eid holiday hours are confirmed
- Delivery or booking deadlines before Eid are confirmed
- Every week has one theme
- Food posts are scheduled after iftar
- The giving week carries only real activity
- The whole month is approved before day one
- Eid posts are scheduled before the team goes on holiday
- Last year's Ramadan analytics have been checked
How Planist plans a month like this
Planist plans a month at a time, from the brand's own strategy and its industry playbook, and gives the reasoning for every slot on the calendar. That suits Ramadan, because the month needs to be planned as one piece rather than as thirty posts. The copy and designs come out in the brand's voice, the client approves the month from one link on WhatsApp, and Planist publishes what they approve. You can see a whole month for one demonstration brand on the features page.
Questions people ask
- When should a brand start planning Ramadan content?
- Two months before. For Ramadan 2027, which is expected to begin around 8 February, that means the strategy and offers in mid-December, the calendar and designs in January, and everything approved by the end of January.
- Should a brand post every day in Ramadan?
- Usually not. Keep your normal weekly rhythm and add stories. Daily feed posts for thirty days are hard to hold at quality, and the last ten days, when people buy gifts and plan Eid, deserve the most attention.
- What is the best time to post during Ramadan?
- After iftar and late in the evening tend to be the strongest windows, and mid-afternoon the weakest. Because iftar gets later each day, schedule against iftar in your main city rather than a fixed clock time, and check your own analytics from last Ramadan.
- Is it right to promote products during Ramadan?
- Yes, if it is done with care. Keep offers honest and calm, and put most of them in the last ten days, when people are shopping for Eid. Avoid countdown pressure early in the month.