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Every screenshot on this page is Planist running against a demonstration brand. Nothing is a mockup. Under each feature, the line in small type is the specific thing you can go and check.
Paste a website or a store link. Planist detects the platform, reads the palette and type from the stylesheet, finds the logo, primes the catalogue with photos and prices, and drafts the intake while you watch.
In the showcaseEvery brand on this site was onboarded this way, including the fictional ones.
The scan scene while a store is read: wordmark centre, palette and packshots orbiting.
Positioning, personas, content pillars with shares, tone words and channel roles. Written from the scan and the intake before anything else is produced, and everything after is built on it.
In the showcaseFive pillars per brand in the showcase; the planner is told the strategy outranks the industry playbook.
Personality, audience, a tone spectrum, always-do and never-do rules, preferred and banned vocabulary, call-to-action style, emoji and hashtag policy. Every writer reads it before writing.
In the showcaseThe 'never use glow-up, hack or miracle' rule in VELA's voice guide is enforced in every caption.
Everything Planist holds about a brand as durable lessons: seeded from the strategy and voice at onboarding, then grown from every approval, edit and rejection. Scoped to design, copy or both.
In the showcaseAround twenty lessons per brand on day one; VELA gained one from a client change request.
The live brain, as it turns. Scroll to move through the captured frames.
Ten industries, each with a weekly rhythm, a format mix, hard rules and pillar shares. The planner starts from the playbook for the brand's industry and lets the brand's own strategy override it.
In the showcaseSee industries/playbooks.json for the exact content of all ten.
A month of slots: date, channel, format, pillar, title, angle, call to action and language, each with the reasoning. Regenerate, edit a slot, produce one or produce them all.
In the showcase27 slots for VELA in October at four posts a week across three channels.
Square and portrait posts, stories, banners, offers and carousels. The designer writes a spec, renders, runs QA against the brand rules, retries when it fails, and places the exact logo. For a store, the real product photo is the subject.
In the showcaseEvery design in designs/ was produced this way and carries its QA score.
Shopify, WooCommerce, Salla, Zid, Magento and BigCommerce are read directly. Each product gets a Create design action with seven formats and a live mockup. Prices print exactly as the store states them or not at all.
In the showcaseVELA's six products with prices; the offer format strikes through the compare-at price.
The product lab: the real packshot in a lit scene while a design is made.
Talking head, voiceover with B-roll, text on screen, demo, testimonial or trend audio. Hook in the first three seconds, beats with cutaways, a prompter passage, on-screen text, shot list, audio note and caption.
In the showcaseFour scripts in vela/scripts/, prices quoted only from the catalogue.
A private link per month per brand. The client opens it on a phone, sees each post with its 'why this is on brand' note, approves or asks for a change. No account, no PDF. Every verdict goes back into the brain.
In the showcaseVELA's October link shows 3 of 8 approved and one change request that became a brain lesson.
Nothing reaches a client before it is read against that brand's own rules: wrong claim, wrong tone, wrong logo, wrong product, it does not go out. Below the pass mark, it is flagged and retried.
In the showcaseThe library shows QA scores; the dashboard counts 'visuals below the pass mark'.
Everything produced, per brand or across the agency, filtered by copy, design, script or strategy, with versions, QA and the request that produced it. Promote a design to the inspiration board to make a series match it.
In the showcaseThirty-seven live items for VELA after one month of production.
Ask for anything against any brand: a post, ideas, copy, a visual, a calendar. The right agent picks it up with the brand's brain, voice and catalogue already loaded.
In the showcaseThe quick actions on every brand's dashboard are the same engine.
Ideation, Content planning, Copywriting, Design, Account management, Reporting. Each has instructions you can coach, an output count, a rework rate and a spend figure that updates as work happens.
In the showcaseReports: outcomes, spend by agent, content by type, revisions as a quality signal.
Agency, single brand, online store or marketer. The first screen asks; navigation, vocabulary and the landing page change to match. A store gets Products under Dashboard; a brand never sees a client switcher.
In the showcasevela-store-home is the same product as all-brands, shaped for one store.
An account straight away. Your workspace when we open it, and we are doing that in small groups so we can sit with each team properly.
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