Fashion playbookFashion
The first rule the planner follows here: The product is always the store's own photo or a faithful shot of it
Shown with MARAM, clothes that hold their shape and their silence. A fictional brand, built to show the fashion playbook end to end.
Clothes that hold their shape and their silence.
MARAM is a contemporary modest womenswear label from Amman. Linen, silk and heavy cotton cut into pieces that cover without hiding: wide trousers, long shirt dresses, structured abayas. Made in small runs in Jordan.
- Type
- Jost
- Channels
- Instagram, TikTok
- Tone
- composed, tactile, understated, self-assured, never coy
- Audience
- Women 25-45 in Amman, Riyadh, Dubai and Kuwait who dress modestly by choice and read fabric composition before they buy. They are tired of fast fashion's modest lines.
- Goals
- Grow online sales in the Gulf; make the linen shirt dress the piece the label is known for; build a waiting list for each seasonal run rather than discounting.
MARAM's brand page as Planist built it from the scan: wordmark, palette, type, the inspiration board and the creative direction the designer reads.
How Planist plans this industry.
The fashion playbook, quoted as the planner reads it: which days carry a post, what each day is for, how the formats split, and the rules it will not break. A brand's own strategy overrides any line of it.
Weekly rhythm
4 posts a weekone piece, styled
how to wear it — a Carousel
no post
new in or back in stock
no post
the community wearing it
no post
Format mix. Reels and Carousels lead; Feed 1:1 for hero product shots; Stories daily for drops and restocks.
Pillar shares
- The pieces40%
- How to wear it25%
- Drops and offers20%
- Community15%
Shares steer the month's mix of posts. The brand's strategy can move them.
Rules the planner does not break
- 1The product is always the store's own photo or a faithful shot of it
- 2One outfit idea per post; no catalogue dumps
- 3Price with currency, or no price
October, planned at 4 a week.
Every slot has a date, channel, format, pillar, title, angle, call to action and language, with the reasoning behind it. Regenerate the plan, edit one slot, produce one post or produce them all.
- Send to client on WhatsApp and Copy review link are on the screen: the client approves from a phone, no account.
- Preview as client shows the month exactly as they will see it.
- Export content pack hands over everything produced.
The designs, as the product made them.
11 files passed the brand check: 1 banner, 1 post, 2 portraits, 1 carousel of 7 slides. Highest score 9. The titles are the headlines the designer wrote. Carousels swipe slide by slide.
Everything produced, with its score.
Each piece carries the QA score from the brand check, its versions, and the request that produced it. Below the pass mark, it is flagged and retried before a client ever sees it. Promote a design to the inspiration board and the next series matches it.
MARAM is a fictional brand, made so this page could show real Planist output for the fashion playbook without borrowing a client's logo. It is not a customer.
The calendar, designs and library on this page are three of the fifteen things Planist does. See all fifteen, or how the brand brain keeps what MARAM teaches it.
Planist for fashion labels.
Point it at your store. It reads the brand, starts from the fashion playbook, plans the month and writes the first drafts.
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