Ramadan social media post ideas for every industry
The best Ramadan posts show what your brand is actually like during the month: your hours, your iftar, your team, the way your product fits the evenings. Below are five ideas for each of seven industries. Pick the ones that are true for you, keep the tone calmer than the rest of the year, and plan them into the four weeks of the month rather than posting them as they occur to you.
Before the ideas, three rules
- Only post what is true. If the brand did not host an iftar, do not post one.
- Keep your pillars. Ramadan changes how you talk about your subjects, not which subjects you have. Our content pillars guide explains the idea.
- Schedule against iftar. Phones come out after the fast is broken and again late in the evening. Post food after iftar, not before it.
For how the month fits together, week by week, see the Ramadan content calendar.
Restaurants and cafés
- Your iftar menu, with the price and the currency
- The kitchen in the hour before sunset
- Suhoor hours, if you open late
- Group iftar bookings for companies and families
- The dish your team breaks its own fast with
Online stores
- Your Ramadan delivery hours and the last order date before Eid
- One product as a gift, with who it is for
- Hosting: what you sell, on a table set for guests
- A gift guide by budget, with real prices
- Your Eid offer, in the last ten days
Hotels and resorts
- The iftar tent or terrace before the doors open
- Your suhoor offer, with the hours
- An Eid stay, with the dates and the rate
- The team preparing the iftar buffet
- The quiet of the property late at night
Fashion labels
- One Eid outfit per post, not a catalogue
- Pieces for the evenings of the month
- The order deadline for delivery before Eid
- How a piece is made, by the person who makes it
- What your team will wear on Eid
Clinics
- Your Ramadan opening hours and who is on call
- Plain, general advice on fasting, only within what the clinic can stand behind
- Booking before Eid, when appointments fill up
- A team member's Ramadan, with their permission
- What patients ask most during the month, answered
Schools
- The school's Ramadan timetable
- How students are marking the month, with consent
- A charity drive, if the school is running one
- Teachers on what the month means to them
- Eid holiday dates and return date
Non-profits
- The real work the organisation does during the month
- One story, told with the dignity of the person in it
- How to give, in one clear step
- Verified numbers from last Ramadan, only if they are verified
- Thanks to the people who gave
What to avoid in every industry
- Clip art. A crescent and a lantern that could belong to any brand.
- Loud sales language, especially early in the month.
- Food at four in the afternoon, shot to make people hungry.
- Charity you did not do.
- Disappearing for Eid. Schedule Eid posts before the team goes on holiday.
Questions people ask
- What should brands post during Ramadan?
- Posts that show how the brand marks the month in a real way: changed hours, iftar and suhoor offers, gifts for Eid, the team, and giving the brand actually does. The tone should be calmer and warmer than the rest of the year.
- Can brands post offers during Ramadan?
- Yes, if they are honest and calm. Most offers do best in the last ten days, when people are buying gifts and preparing for Eid.
- When should Ramadan posts go out?
- After iftar and late in the evening tend to work best. Iftar moves a little later each day, so schedule against it rather than a fixed time, and check your own analytics from last year.