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The month's content, already made.

Point Planist at a store. It reads the brand, plans the month, writes the copy, makes the designs and sends your client a link to approve on WhatsApp. Six agents do the work. You decide what ships.

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app.planist.ai/clients/vela
VELA's home in Planist: what to create today, the current brief for the autumn barrier reset, and the work that needs attention.
Catalogue shot of the Vitamin C Glow Serum on a sand backdrop, made by Planist from the real packshot.
Instagram post: Brighter skin in two weeks, no sting.
Instagram post: No white cast. SPF 50.
Carousel cover: Fifteen percent. No sting. Two weeks.

VELA is a skincare label we made up so we could show the product without borrowing a real client's logo. Every screen, design and script on this page came out of Planist, from the store scan to the client's approval.

  1. Scan the storeLogo, palette, type, products
  2. Write the brandStrategy and tone of voice
  3. Plan the monthSlots with reasons
  4. ProduceDesigns, captions, scripts
  5. Approve on WhatsAppOne link, no account
  6. The brain learnsEvery note becomes a rule
How it works

One brand, start to finish.

This is VELA going through Planist. Scroll, and the screen follows the story.

Step one

Point it at the store.

Planist detects the platform, reads the palette and the type from the stylesheet, finds the logo and primes the catalogue with photos and prices. This is what you watch while it reads.

  • Shopify
  • WooCommerce
  • Salla
  • Zid
  • Magento
  • BigCommerce
Step two

The brand, written down.

Five colours, the type, a creative direction and a tone of voice, saved to the brand page before you have finished the form. Every design starts here, and the brand check reads from it.

  • Visual identity
  • Voice and tone
  • Inspiration board
Step three

A month with reasons.

Twenty-seven slots for October, four a week, each with the reasoning behind it. As the month moves, slots show Client approved and Changes requested, and one button sends the whole thing to the client.

  • Instagram
  • TikTok
  • Facebook
Step four

Designs, captions and scripts.

Built from VELA's own packshots, not a stock bottle. Every visual runs through the brand check before you see it. The library holds the ones that passed.

  • Post
  • Carousel
  • Story
  • Banner
  • Offer
  • Reel script
Step five

One link, the client's phone.

A private review link per month. The client sees each post with the thinking behind it and taps approve or asks for a change. Every note goes back into the brand brain.

  • No account needed
  • Approve all
  • Why this is on brand
app.planist.ai/onboarding
VELA's brand style in Planist: the wordmark, five colours read from the site, Georgia as the primary type, and the creative direction.
VELA's October calendar in Planist: 27 posts across Instagram, TikTok and Facebook, with slots marked Client approved and Changes requested.
VELA's library in Planist filtered to designs: a grid of the posters that passed the brand check.
The client review page on desktop: October's posts with approve buttons and the reasoning under each one.
Onboarding. Detected Shopify, read the palette, found the logo, primed six products.
The work

Nine files in. Thirty-nine designs out.

Nine files came off VELA's store in one pass: six packshots, three photographs, every price. Everything below was built from them. The bottle in the design is the bottle in the store.

VELA brand photograph: a woman in a linen robe, eyes closed, in soft window light.
Vitamin C Glow Serum, frosted dropper bottleVitamin C Glow Serum64 USD 72
Barrier Repair Cream, frosted jar with an olive lidBarrier Repair Cream52 USD
VELA brand photograph: a hand holding the serum dropper over the back of the other hand.
VELA brand photograph: the cream jar on travertine with an olive branch and folded linen.
Melt Cleansing Balm, frosted glass jar with an olive capMelt Cleansing Balm38 USD

Three of the six products, and the brand's own photography. All nine files came off the store in one pass, prices included. Planist keeps the photographs in the library and hands them to the designer as reference, so a poster looks like the brand's own pictures rather than a different world.

Catalogue shot of the Vitamin C Glow SerumProduct shot
Text slide: Stage one: water loss, not drynessCarousel slide
Post: Brighter skin in two weeks, no stingPost
A hand with the dropper: Brighter in two weeks, measurablyCarousel slide
Banner: 15% vitamin C, autumn is the right timeBanner
Portrait: When everything has been too muchPortrait
Text slide: Honesty is the formula, not a marketing lineCarousel slide
Story: Brighter skin, no sting, 64 USDStory
A finger in the balm: Balm on, city offCarousel slide
Banner: Your barrier this autumnBanner
Post: What the barrier actually doesPost
All six products in a row: Six steps, one sequenceCarousel slide
Offer: Brighter skin in two weeks, with the priceOffer
Cream texture macro: Rinses clean, barrier staysCarousel slide
Post: No white cast. SPF 50.Post
Post: Step three is the one people skipPost
Catalogue shot of the Barrier Repair CreamProduct shot
Text slide: Humidity drops, your lipid matrix notices firstCarousel slide
Catalogue shot of the Rose Hydration MistProduct shot
Catalogue shot of the Melt Cleansing BalmProduct shot

Four carousels. Swipe them.

Two for products, two from the October calendar. Every slide passed the brand check before it got here.

Fifteen percent. No sting. Two weeks.Vitamin C Glow Serum · 4 slides
Slide 1 of 4: Fifteen percent. No sting. Two weeks. Slide 2 of 4 Slide 3 of 4 Slide 4 of 4
What if rinsing left nothing behind?Melt Cleansing Balm · 4 slides
Slide 1 of 4: What if rinsing left nothing behind? Slide 2 of 4 Slide 3 of 4 Slide 4 of 4
Why your skin feels different in OctoberOctober calendar · 7 slides
Slide 1 of 7: Why your skin feels different in October Slide 2 of 7 Slide 3 of 7 Slide 4 of 7 Slide 5 of 7 Slide 6 of 7 Slide 7 of 7
The Vitamin C Glow Serum: what it does and what it doesn'tOctober calendar · 7 slides
Slide 1 of 7: The Vitamin C Glow Serum, what it does and what it doesn't Slide 2 of 7 Slide 3 of 7 Slide 4 of 7 Slide 5 of 7 Slide 6 of 7 Slide 7 of 7
The brand brain

Six agents, one memory.

Every agent reads the same brain. It starts full on day one from the store scan and grows with every edit. When VELA's client asked for the serum to sit higher in the frame, that became a rule for every design after it.

DesignCopyEverything
20 lessons in use
Learned from a client note
Position the hero product higher in the frame so it reads clearly and prominently. Can the serum sit a little higher in the frame? Otherwise yes. Design rule · from feedback on "Why Your Skin Feels Different in October"
  1. They tell you
  2. The brain keeps what lasts
  3. Every brief after

Bigger means asked more often. Drag the brain to turn it.

Ideation

Concepts tied to what the brand is selling this month.

Content planning

A month of slots with the reasoning behind each one.

Copywriting

Captions and scripts in the brand's voice, English or Arabic.

Design

Visuals from the real packshot and logo, in every format.

Account management

Status, the review link and the note that goes with the work.

Reporting

What went out and what it cost, per brand and per run.

Scripts you can hand to a camera.

Four reel scripts, written from the brand brain. Pick one, press play, and watch the on-screen text land on its beats. Click a beat to jump to it.

VELATalking head · 30s

0:00 / 0:30
Read this, prompter script

Hook, first 3 seconds

Beats
    Approvals

    The client approves on WhatsApp.

    One private link per review. The client opens it on their phone, sees each post with the thinking behind it, and taps approve or asks for a change. No account, no PDF, no forty-message thread.

    Sent from Planist

    October's content is ready for your review. Eight posts. Open the link, approve what you like, leave a note on anything else.

    app.planist.ai/review/vela
    • Approve all, or one at a timeEight posts for October, three approved so far, one tap for the rest.
    • "Why this is on brand", under every postThe brand check's reasoning, so the client is not approving blind.
    • Every note goes back into the brain"Love this" is kept. "Move the serum up" becomes a rule.
    The review link on a phone: October 2026 content, 8 posts for your approval, 3 of 8 approved, an Approve all button, and the first post marked Approved.
    The same review link scrolled to a post, with the creative direction notes, a Why this is on brand panel scoring 5 of 6, and the client's note: Love this.
    For teams

    The workspace changes shape around you.

    You say what you run on the first screen. A store on its own gets Products pinned under Dashboard and no client switcher. An agency gets Clients, Playbooks and Team. Same agents, different room.

    Online store · VELA on its own
    app.planist.ai
    VELA as a solo store workspace: Products sits under Dashboard in the sidebar, there is no client switcher, and the section is called Workspace.

    Products under Dashboard. No client list, no team tab.

    Agency · VELA as one client of several
    app.planist.ai/clients/vela
    VELA inside an agency workspace: Clients / VELA in the breadcrumb, and All clients, Playbooks and Team in the sidebar.

    Clients / VELA in the breadcrumb. All clients, Playbooks and Team in the sidebar.

    Agencies

    Every client in one place

    Each with its own brand brain, calendar, library and approval link.

    Brands

    One workspace, no switcher

    No client list, no team tab, nothing borrowed from agency software.

    Online stores

    Your catalogue, already in

    Shopify, WooCommerce, Salla, Zid, Magento or BigCommerce. Products, prices, photos and palette come with it.

    Marketers

    Several accounts, less scaffolding

    More than one brand, without the parts of an agency tool that need a team behind you.

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    Leave your email and we will come to you when your place is ready. Same queue, same answer, one more step.