How to plan the month, written by people who do it.
Practical guides to social media content for brands and the agencies that run them: what to post, when, and how to get it approved. Each one answers the question first and keeps the theory short.
Seasons and occasions
Eid al-Fitr social media ideas for brands
What brands should post before, on and after Eid al-Fitr: greetings in your own voice, offers with real deadlines and holiday hours. With 2027 dates.
Read the guide 8 min readRamadan content calendar: a 30-day social media plan for brands
A week-by-week Ramadan content calendar for brands and agencies: what to post, how often, when, and what to avoid. With the 2027 dates to plan around.
Read the guide 3 min readRamadan social media post ideas for every industry
Thirty-five Ramadan post ideas for restaurants, stores, hotels, fashion, clinics, schools and non-profits, with the tone and timing that make them work.
Read the guide 3 min readWhite Friday social media plan: what to post before, during and after
A three-week White Friday social media plan for stores in the Gulf: the teaser, the sale and the follow-up, with what to post on each day and what to avoid.
Read the guideContent pillars
Content pillars for real estate developers, with post ideas
Four content pillars for real estate developers and agents, the share of the month each gets, post ideas for each, and the rules that keep buyers' trust.
Read the guide 3 min readContent pillars for restaurants, with a month of post ideas
Four content pillars for restaurants and cafés, how to split the month between them, and post ideas for each. With real restaurant designs.
Read the guide 4 min readContent pillars: how to choose them, with examples by industry
What content pillars are, how many you need, how to choose them and how to split a month between them. With real pillar sets for ten industries.
Read the guideRunning an agency
How to get clients to approve social media posts faster
A client approval process for social media agencies that cuts the back and forth: one link, one deadline, notes per post, and a record of every change asked.
Read the guide 3 min readSocial media client onboarding: a checklist for agencies
What to collect, decide and agree in the first two weeks with a new social media client, so the first month ships on time and the second needs fewer changes.
Read the guide 3 min readHow to get social media posts approved on WhatsApp
Why clients in the Gulf and the Levant approve faster on WhatsApp, how to send a month of posts for approval in one message, and what to avoid.
Read the guidePlan next month in an afternoon.
Point Planist at a website or a store. It reads the brand, plans the month, writes the copy and makes the designs, and the client approves from one link.
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