Hotel playbookHospitality
The first rule the planner follows here: Real photography of the property, never stock
Shown with Sindiane, fourteen rooms in the oak forest. A fictional brand, built to show the hotel playbook end to end.
Fourteen rooms in the oak forest.
Sindiane is a fourteen-room boutique hotel in the Chouf mountains, an hour from Beirut. A restored 1890s stone house among the oaks, with a kitchen that cooks what the valley grows and no television in any room.
- Type
- Cormorant Garamond
- Channels
- Instagram, Facebook
- Tone
- warm, unhurried, rooted, quietly confident, never luxurious-for-its-own-sake
- Audience
- Couples and small groups from Beirut, 30-55, and the Lebanese diaspora visiting in spring and autumn. They book hotels for the room, the view and the food, not for a pool.
- Goals
- Fill midweek nights outside July and August; grow direct bookings so we depend less on the platforms; become the place Beirut couples go for a quiet weekend.
Sindiane's brand page as Planist built it from the scan: wordmark, palette, type, the inspiration board and the creative direction the designer reads.
How Planist plans this industry.
The hotel playbook, quoted as the planner reads it: which days carry a post, what each day is for, how the formats split, and the rules it will not break. A brand's own strategy overrides any line of it.
Weekly rhythm
4 posts a weekthe room or the view
no post
the experience — food, spa, a walk
no post
the offer or the package
no post
guests and their moments
Format mix. Reels and Feed 1:1 for place and light; Carousels for packages; Stories for what is on this week.
Pillar shares
- The place35%
- The experience30%
- Offers20%
- Guests15%
Shares steer the month's mix of posts. The brand's strategy can move them.
Rules the planner does not break
- 1Real photography of the property, never stock
- 2Rates with currency and dates, or no rates
- 3Every post makes it easy to book or ask
October, planned at 4 a week.
Every slot has a date, channel, format, pillar, title, angle, call to action and language, with the reasoning behind it. Regenerate the plan, edit one slot, produce one post or produce them all.
- Send to client on WhatsApp and Copy review link are on the screen: the client approves from a phone, no account.
- Preview as client shows the month exactly as they will see it.
- Export content pack hands over everything produced.
The designs, as the product made them.
11 files passed the brand check: 1 post, 1 banner, 2 portraits, 1 carousel of 7 slides. Highest score 9. The titles are the headlines the designer wrote. Carousels swipe slide by slide.
Everything produced, with its score.
Each piece carries the QA score from the brand check, its versions, and the request that produced it. Below the pass mark, it is flagged and retried before a client ever sees it. Promote a design to the inspiration board and the next series matches it.
Sindiane is a fictional brand, made so this page could show real Planist output for the hotel playbook without borrowing a client's logo. It is not a customer.
The calendar, designs and library on this page are three of the fifteen things Planist does. See all fifteen, or how the brand brain keeps what Sindiane teaches it.
Planist for hotels.
Point it at your website. It reads the brand, starts from the hotel playbook, plans the month and writes the first drafts.
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