F&B
The first rule the planner follows here: Food is shot in natural light, never a stock image
Shown with Zaytoun Bistro, most mezze is made. ours is sourced. A fictional brand, built to show the restaurant playbook end to end.
Most mezze is made. Ours is sourced.
A Levantine bistro in Amman with its own olive grove and a bakery that runs all night.
Zaytoun Bistro's brand page as Planist built it from the scan: wordmark, palette, type, the inspiration board and the creative direction the designer reads.
How Planist plans this industry.
The restaurant playbook, quoted as the planner reads it: which days carry a post, what each day is for, how the formats split, and the rules it will not break. A brand's own strategy overrides any line of it.
Weekly rhythm
4 posts a weekthe dish of the week, shot close
no post
the people and the kitchen
a weekend plan — booking, delivery or an event
no post
guests, atmosphere, the room full
no post
Format mix. Feed 1:1 and Reels carry the food; Stories every day the place is open; one Carousel a week (a menu, a how-it's-made, a week in dishes).
Pillar shares
- The food40%
- The people20%
- Offers and occasions25%
- The place15%
Shares steer the month's mix of posts. The brand's strategy can move them.
Rules the planner does not break
- 1Food is shot in natural light, never a stock image
- 2Prices only when they are a real offer, and always with currency
- 3Reply-worthy captions: ask, invite, name the day
October, planned at 4 a week.
Every slot has a date, channel, format, pillar, title, angle, call to action and language, with the reasoning behind it. Regenerate the plan, edit one slot, produce one post or produce them all.
- Send to client on WhatsApp and Copy review link are on the screen: the client approves from a phone, no account.
- Preview as client shows the month exactly as they will see it.
- Export content pack hands over everything produced.
The designs, as the product made them.
39 files passed the brand check: 7 posts, 3 portraits, 1 banner, 6 carousels of 7 and 3 and 7 and 4 and 3 and 4 slides. Highest score 10. The titles are the headlines the designer wrote. Carousels swipe slide by slide.
Everything produced, with its score.
Each piece carries the QA score from the brand check, its versions, and the request that produced it. Below the pass mark, it is flagged and retried before a client ever sees it. Promote a design to the inspiration board and the next series matches it.
Zaytoun Bistro is a fictional brand, made so this page could show real Planist output for the restaurant playbook without borrowing a client's logo. It is not a customer.
The calendar, designs and library on this page are three of the fifteen things Planist does. See all fifteen, or how the brand brain keeps what Zaytoun Bistro teaches it.
Planist for restaurants.
Point it at your website. It reads the brand, starts from the restaurant playbook, plans the month and writes the first drafts.
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