Store playbookRetail
The first rule the planner follows here: Only the store's real products, prices exactly as listed with currency
Shown with VELA, slow skincare for fast lives. A fictional brand, built to show the store playbook end to end.
Slow skincare for fast lives.
Premium skincare from Beirut. Six essentials made in small batches, built around the skin barrier rather than around trends.
VELA's brand page as Planist built it from the scan: wordmark, palette, type, the inspiration board and the creative direction the designer reads.
How Planist plans this industry.
The store playbook, quoted as the planner reads it: which days carry a post, what each day is for, how the formats split, and the rules it will not break. A brand's own strategy overrides any line of it.
Weekly rhythm
4 posts a weekone product, one problem it solves
no post
a bundle or a room — several products together
the offer of the week
no post
customers and reviews
no post
Format mix. Feed 1:1 for single products; Carousels for sets and how-tos; one Reel a week; Stories for offers and restocks.
Pillar shares
- Products40%
- Use and how-to20%
- Offers25%
- Customers15%
Shares steer the month's mix of posts. The brand's strategy can move them.
Rules the planner does not break
- 1Only the store's real products, prices exactly as listed with currency
- 2Sold-out items are never promoted
- 3A reason to act now in every offer, never a fake one
October, planned at 4 a week.
Every slot has a date, channel, format, pillar, title, angle, call to action and language, with the reasoning behind it. Regenerate the plan, edit one slot, produce one post or produce them all.
- Send to client on WhatsApp and Copy review link are on the screen: the client approves from a phone, no account.
- Preview as client shows the month exactly as they will see it.
- Export content pack hands over everything produced.
The designs, as the product made them.
36 files passed the brand check: 5 posts, 1 offer, 2 banners, 1 story, 1 portrait, 4 product shots, 4 carousels of 7 and 4 and 4 and 7 slides. Highest score 10. The titles are the headlines the designer wrote. Carousels swipe slide by slide.
Everything produced, with its score.
Each piece carries the QA score from the brand check, its versions, and the request that produced it. Below the pass mark, it is flagged and retried before a client ever sees it. Promote a design to the inspiration board and the next series matches it.
Approved on a phone, no account.
A private link per month per brand. The client opens it on WhatsApp, sees each post with the note on why it is on brand, and approves or asks for a change. Every verdict goes back into the brain.
VELA is a fictional brand, made so this page could show real Planist output for the store playbook without borrowing a client's logo. It is not a customer.
The calendar, designs and library on this page are three of the fifteen things Planist does. See all fifteen, or how the brand brain keeps what VELA teaches it.
Planist for stores.
Point it at your store. It reads the brand, starts from the store playbook, plans the month and writes the first drafts.
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