Product playbookTechnology
The first rule the planner follows here: Show the product working, not an illustration of it
Shown with Tila, saving, without the sermon. A fictional brand, built to show the product playbook end to end.
Saving, without the sermon.
Tila is a savings and investing app for the Gulf. It rounds up what you spend, puts it somewhere sensible, and explains in plain Arabic and English what it did and what it cost. Regulated in Saudi Arabia, live on iOS and Android.
- Type
- Plus Jakarta Sans
- Channels
- Instagram, TikTok, LinkedIn
- Tone
- clear, disarming, lightly funny, never preachy, never hype
- Audience
- Saudis and residents 24-38 with an income and no savings habit. They have tried a budgeting app, abandoned it, and distrust anything that sounds like financial advice.
- Goals
- Grow monthly active savers 40% this quarter; make the round-up feature the reason people install; reduce drop-off between download and first deposit.
Tila's brand page as Planist built it from the scan: wordmark, palette, type, the inspiration board and the creative direction the designer reads.
How Planist plans this industry.
The product playbook, quoted as the planner reads it: which days carry a post, what each day is for, how the formats split, and the rules it will not break. A brand's own strategy overrides any line of it.
Weekly rhythm
3 posts a weekone problem, one feature that solves it
no post
a customer or a use case
no post
what shipped, what is coming
no post
no post
Format mix. Carousels explain; Reels demo; Feed 1:1 for announcements; LinkedIn carries the longer thinking.
Pillar shares
- Problems solved35%
- Customers25%
- Product news20%
- Point of view20%
Shares steer the month's mix of posts. The brand's strategy can move them.
Rules the planner does not break
- 1Show the product working, not an illustration of it
- 2One feature per post, in the customer's words
- 3No jargon the customer would not use
October, planned at 3 a week.
Every slot has a date, channel, format, pillar, title, angle, call to action and language, with the reasoning behind it. Regenerate the plan, edit one slot, produce one post or produce them all.
- Send to client on WhatsApp and Copy review link are on the screen: the client approves from a phone, no account.
- Preview as client shows the month exactly as they will see it.
- Export content pack hands over everything produced.
The designs, as the product made them.
12 files passed the brand check: 2 posts, 2 portraits, 1 banner, 1 carousel of 7 slides. Highest score 10. The titles are the headlines the designer wrote. Carousels swipe slide by slide.
Everything produced, with its score.
Each piece carries the QA score from the brand check, its versions, and the request that produced it. Below the pass mark, it is flagged and retried before a client ever sees it. Promote a design to the inspiration board and the next series matches it.
Tila is a fictional brand, made so this page could show real Planist output for the product playbook without borrowing a client's logo. It is not a customer.
The calendar, designs and library on this page are three of the fifteen things Planist does. See all fifteen, or how the brand brain keeps what Tila teaches it.
Planist for product teams.
Point it at your website. It reads the brand, starts from the product playbook, plans the month and writes the first drafts.
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