Cause playbookNGO
The first rule the planner follows here: Dignity first: people are named and shown as they choose
Shown with Bidaya, a first line of code is a first line of work. A fictional brand, built to show the cause playbook end to end.
A first line of code is a first line of work.
Bidaya is a Lebanese non-profit that teaches software development to refugee and low-income teenagers in Beirut and the Bekaa. A nine-month course, laptops that go home with the students, and a job or an apprenticeship at the end of it.
- Type
- Source Sans 3
- Channels
- Instagram, LinkedIn, Facebook
- Tone
- plain, dignified, hopeful without sentimentality, specific, never pitying
- Audience
- Individual donors in Lebanon and the diaspora, 30-60, who give monthly and want to see where it goes; and companies in Beirut and the Gulf who might hire a graduate.
- Goals
- Fund the next cohort of forty students; recruit employers willing to take apprentices; make monthly giving the main source of income instead of one-off grants.
Bidaya's brand page as Planist built it from the scan: wordmark, palette, type, the inspiration board and the creative direction the designer reads.
How Planist plans this industry.
The cause playbook, quoted as the planner reads it: which days carry a post, what each day is for, how the formats split, and the rules it will not break. A brand's own strategy overrides any line of it.
Weekly rhythm
3 posts a weekone person, one story
no post
the work — what was done this week
no post
how to help — donate, volunteer, share
no post
no post
Format mix. Feed 1:1 and Reels for stories; Carousels for impact numbers; Stories for calls to action.
Pillar shares
- Stories35%
- The work30%
- Impact15%
- How to help20%
Shares steer the month's mix of posts. The brand's strategy can move them.
Rules the planner does not break
- 1Dignity first: people are named and shown as they choose
- 2Numbers only when verified
- 3One ask per post
October, planned at 3 a week.
Every slot has a date, channel, format, pillar, title, angle, call to action and language, with the reasoning behind it. Regenerate the plan, edit one slot, produce one post or produce them all.
- Send to client on WhatsApp and Copy review link are on the screen: the client approves from a phone, no account.
- Preview as client shows the month exactly as they will see it.
- Export content pack hands over everything produced.
The designs, as the product made them.
11 files passed the brand check: 2 portraits, 1 post, 1 banner, 1 carousel of 7 slides. Highest score 10. The titles are the headlines the designer wrote. Carousels swipe slide by slide.
Everything produced, with its score.
Each piece carries the QA score from the brand check, its versions, and the request that produced it. Below the pass mark, it is flagged and retried before a client ever sees it. Promote a design to the inspiration board and the next series matches it.
Bidaya is a fictional brand, made so this page could show real Planist output for the cause playbook without borrowing a client's logo. It is not a customer.
The calendar, designs and library on this page are three of the fifteen things Planist does. See all fifteen, or how the brand brain keeps what Bidaya teaches it.
Planist for non-profits.
Point it at your website. It reads the brand, starts from the cause playbook, plans the month and writes the first drafts.
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