Brand playbook
The first rule the planner follows here: One idea per post
For any brand whose industry has no playbook of its own. The planner starts here and the brand's strategy takes over.
How Planist plans this industry.
The brand playbook, quoted as the planner reads it: which days carry a post, what each day is for, how the formats split, and the rules it will not break. A brand's own strategy overrides any line of it.
Weekly rhythm
3 posts a weekwhat you offer, one thing at a time
no post
the people and how you work
no post
proof — results, customers, moments
no post
no post
Format mix. Feed 1:1 leads; one Carousel a week; a Reel a fortnight; Stories for the everyday.
Pillar shares
- What we offer35%
- How we work25%
- Proof25%
- Offers15%
Shares steer the month's mix of posts. The brand's strategy can move them.
Rules the planner does not break
- 1One idea per post
- 2Prices with currency or none
- 3Every post ends with a clear next step
The playbook is one of the fifteen things Planist does. See all fifteen, or how the brand brain keeps what a brand teaches it.
Planist for your brand.
Point it at your website. It reads the brand, starts from the brand playbook, plans the month and writes the first drafts.
14 days free on every plan. Card needed, nothing charged until day 14. Cancel any time.