Top Digital Marketing Content Tools You Should Be Using


In the fast-paced world of digital marketing, having the right tools at your disposal can be a game-changer. Whether you’re looking to streamline your email campaigns, optimize your website for search engines, or manage your social media accounts more effectively, there’s a tool out there to meet your needs. In this article, we will explore the top digital marketing content tools you should be using to stay ahead of the competition.
Key Takeaways
- MailChimp is a powerful email marketing tool that helps you manage and automate your email campaigns.
- Google Analytics provides invaluable insights into your website traffic and user behavior, helping you make data-driven decisions.
- Google Ads allows you to create targeted ad campaigns to reach your desired audience effectively.
- Canva Business is a user-friendly design tool that enables you to create stunning visuals for your marketing materials.
- Trello is a versatile project management tool that helps you organize and track your marketing projects.
1. MailChimp
MailChimp is a social advertising and email marketing tool designed to orchestrate and automate digital marketing campaigns. It is one of the best digital marketing tools you can get to improve your campaigns and track the traffic generated. Moreover, the platform allows multiple integrations with different SaaS companies. The tool is quite efficient for email campaigns, using which you can engage with your audience. MailChimp is a well-renowned name in the world of email marketing.
A familiar brand name after so long on the market, MailChimp is a staple for all sizes of businesses. From creators and freelancers testing out their free plan to enterprise clients driving mega returns with advanced email campaigns, MailChimp offers something for everyone.
At this point, Mailchimp is almost synonymous with "email marketing platform"—and it’s obvious why: it offers a magical combo of robust features, approachability, and cost-effectiveness. The app includes a landing page builder, customer journey mapping, list segmentation, retargeting ads, and even A/B testing—all in its free plan.
Standout Features
- Email automations are easy to use for beginners but equally as powerful for advanced users
- Great free plan to get started with email marketing tools
- Creates better content with easy-to-use design tools
- Use AI-powered assistant for generating custom designs
- Create personalized emails and get up to 6 times more orders using marketing automation
- Provides tools for getting insights and analytics in one place
- Also, provide a free plan for small marketers
Benefits for Online Retail and E-commerce
MailChimp incorporates pre-built, customizable email automation that makes it easy for you to reach the right audience at the right moment. The best part is that you can keep your brand top of mind and delight your customers with happy birthday messages, welcome automation, and order notifications. Online retail and e-commerce businesses can significantly benefit from MailChimp, as it can help you drive traffic, increase conversions, and grow sales.
2. Google Analytics
Google Analytics is a powerful digital marketing tool that can help you with numerous marketing decisions. You can easily track your e-commerce business as well as goals that can help keep your company on track. Using the innumerable data insights that Google Analytics provides, it is easy for marketers to understand the directions required to take with the website modifications and changes. All you have to do is install Google Analytics on your site, and you are ready to go.
Google Analytics is a powerful tool that helps you track your website traffic and discover how visitors interact with your site. It provides valuable data about your customers’ demographics, behavior, and preferences, which you can use to optimize your site and marketing campaigns.
This tool will help you set up goals, measure the success of your campaigns, and identify areas where you can improve user engagement to drive higher conversions.
3. Google Ads
Google Ads can work for almost any business; it doesn’t matter whether it is small, medium, or large. While many marketers think that Google Ads is too expensive, it is one of the most powerful digital marketing tools that can help your business reach new heights.
The best part about Google Ads is that return on investment (ROI) is relatively easy to measure. Moreover, new artificial intelligence features make the platform a lot faster and easier to use. The AI features can help you get results faster in Display advertising.
4. Canva Business
Canva Business is a versatile visual content editor designed to help you create aesthetically pleasing presentations, graphics, videos, and social media posts. It boasts a massive library of stock images, photos, designs, icons, and vectors that you can use to create any type of visual content for your marketing campaign.
Features
- Edit posts and create graphs of any type.
- Incorporates numerous templates.
- Includes thousands of illustrations, graphics, stock photos, and videos.
- Allows you to choose from a massive collection of designs, such as postcards, brochures, CD covers, wallpapers, and book covers.
Pricing
Plan | Price | Features |
---|---|---|
Free | $0 | Limited access to design templates, stock photos, and AI-powered tools. |
Pro | $119/year | Unlimited access to more design templates, stock photos, and AI tools. |
Canva Business leverages advanced AI technology for digital marketers, making it easier to create visually appealing content.
Best Used For
- Designing your own content marketing materials.
- Creating infographics, social media posts, and blog cover photos.
- A/B testing on changes made to your site’s pages.
5. Trello
If you are looking for a content management tool that will help you brainstorm and strategize content for your digital marketing campaign, you can opt for Trello. It is one of the most popular content management tools used by hundreds and thousands of digital marketers worldwide to create, schedule, and organize content online.
Trello allows you to create cards and incorporate notes on the card topic while creating deadlines and assigning topics to specific teams. The platform keeps the whole team together, making communication a lot easier and manageable. You can assign multiple members from your team to a single card so that they can work on a project together. This way, you will know who’s in charge of designing, writing, editing, posting, and adding call-to-action offers to a post.
Features
- Create cards and incorporate notes
- Set deadlines and assign tasks to teams
- Facilitate remote working
- Integration with other applications used for content marketing
Pricing
Plan | Price (billed annually) |
---|---|
Premium | $8/month |
Business | $25/month |
eCommerce | $45/month |
Trello is best used for keeping track of tasks and project management. It makes planning and collaboration fun by using boards to represent projects and cards to represent tasks.
6. Slack
Slack is one of the most popular workplace collaboration tools, widely used by digital marketers every single day. With Slack, you can discuss client work, new articles, new projects, new support tickets, share useful content, and send messages. If you have a distinct team of digital marketers, you will need a powerful medium to make effective communication with them. This is where Slack comes into play.
7. Yoast SEO
Yoast SEO is one of the most talked-about and used WordPress plugins that help digital marketers optimize their websites to perform better in search results. Yoast SEO helps with the details where WordPress cannot do much: for submitting sitemaps, managing keywords, creating content, and using webmaster tools, among other aspects.
Features of Yoast SEO
- Built-in content analysis
- Description management
- Meta keywords
- Rich snippets
- Social features
- XML sitemaps
- Duplicate content management
Benefits of Using Yoast SEO
Yoast SEO is a comprehensive tool that can do pretty much all the work for you. It optimizes content for a keyword, previews and edits meta descriptions, suggests relevant internal links, and abstracts away technical SEO tasks. The plugin provides access to the Yoast SEO meta box to add meta description and meta title for your content.
Take advantage of all Yoast SEO’s benefits within your favorite website builder! Yoast SEO Premium even has advanced AI features, helping you write titles and descriptions that are optimized for search engines.
8. Survey Anyplace
Survey Anyplace is the best tool for marketing professionals to create fun and interactive quizzes, assessments, and surveys for their targeted customer base. It is a great digital marketing tool that will enable you to engage with your target audience and help build brand identity and personality.
Key Features
- Allows you to create questionnaires which return valuable insights
- Provides personalized advice in return to the respondents
- Helps in understanding the market demands, what customers want, what features are they looking for, and more.
Branding and Customization
With Survey Anyplace, you can reflect your branding on questionnaires and surveys and build your own brand. In simple terms, based on the user experience, you can create your own brand that stands up to your customers’ expectations. The best part is that the platform allows you to formulate your own questions, and you can include images as well in your surveys.
Mobile Compatibility
The surveys you provide are well-designed, simple, and compatible with mobile devices.
Survey Anyplace is a software platform to create your own online assessments with auto-generated personalized reports. It helps you turn your expertise into valuable insights.
9. Ahrefs
Ahrefs is a powerful SEO tool that can provide in-depth performance reports. It helps to track the rankings of your keywords, analyze competitors’ keywords and traffic, and much more. Ahrefs is the gold standard when it comes to brainstorming keyword ideas and opportunities to rank. The platform’s site explorer lets you check any URL’s top organic keywords, while also estimating how much traffic a competitor receives for any given search term. You can also identify a site’s top-performing content and sources of backlinks.
In short, Ahrefs is a fantastic tool not only for competitive analysis but also for making sure that your existing content is up to snuff for search.
10. SEMRUSH
SEMRUSH is an all-in-one marketing toolkit that helps grow the online visibility of the business with SEO, content marketing, market research, advertising, social media management, and search engine reputation management. The tool is very easy to use where you just have to search out your keyword strategies, apply them, and start tracking them. SEMRUSH is free for trial, but the user has to opt for paid plans after seven days.
SEMRUSH is a powerful tool for digital marketers, offering comprehensive insights into SEO, PPC, content, and social media strategies. To take your content strategy to the next level, explore how Planist.ai can simplify your planning and boost your performance. Start your free trial today and transform your marketing approach with intelligent automation and AI-driven insights.
Conclusion
In the ever-evolving landscape of digital marketing, leveraging the right tools can make a significant difference in your strategy’s success. From SEO optimization and analytics to social media management and email marketing, the tools discussed in this article are designed to streamline your efforts, save time, and enhance the quality of your content. Remember, while these tools are powerful, they are most effective when paired with a solid content marketing strategy. Stay ahead of the competition by continuously exploring and mastering these digital marketing tools to achieve your goals and drive meaningful engagement with your audience.
Frequently Asked Questions
What is MailChimp used for?
MailChimp is an email marketing platform that allows you to create, send, and analyze email campaigns. It’s particularly useful for managing mailing lists and automating email marketing.
How does Google Analytics help in digital marketing?
Google Analytics provides insights into website traffic and user behavior. It helps digital marketers understand how visitors interact with their site, which can inform strategies to improve user experience and increase conversions.
Can I use Google Ads to target specific demographics?
Yes, Google Ads allows you to target specific demographics, including age, gender, and location. This helps you reach the audience most likely to be interested in your products or services.
What are the benefits of using Canva Business?
Canva Business offers a range of design tools that make it easy to create professional-quality graphics. It’s useful for creating social media posts, marketing materials, and other visual content without needing advanced design skills.
How can Trello improve my team’s productivity?
Trello is a project management tool that uses boards, lists, and cards to help teams organize tasks. It enhances productivity by providing a clear overview of project progress and facilitating collaboration.
Is Yoast SEO only for WordPress websites?
Yes, Yoast SEO is a plugin specifically designed for WordPress websites. It helps optimize your site for search engines by providing real-time feedback on your content’s SEO performance.