10 Inspiring Social Media Content Pillar Examples for 2023

In the ever-evolving world of social media, content pillars are essential for creating a structured and consistent content strategy. By focusing on specific themes or topics, brands can ensure they deliver valuable and engaging content to their audience. In this article, we explore 10 inspiring social media content pillar examples for 2023 that can help elevate your social media game.

Key Takeaways

• User Generated Content Pillar: Leverage content created by your audience to build trust and community.
• Educational Content Pillar: Share informative and valuable content to establish your brand as an industry expert.
• Interactive Content Pillar: Engage your audience with polls, quizzes, and interactive posts to boost engagement.
• Industry News and Trends Content Pillar: Keep your audience informed about the latest news and trends in your industry.
• Entertainment Content Pillar: Create fun and entertaining content to capture your audience’s attention and keep them coming back.

User Generated Content Pillar

User-generated content (UGC) is any content—text, videos, images, reviews, etc.—created by people rather than brands. UGC is a powerful way to build trust and community with your customers. By showcasing content created by your audience, you not only engage them but also provide social proof that can enhance your brand’s credibility.

Platforms like Instagram, TikTok, and Pinterest are ideal for sharing visual content like photos and videos. For instance, Airbnb effectively uses UGC to highlight unique destinations and experiences through campaigns with hashtags such as #AirbnbExperiences.

Leveraging UGC can significantly boost your brand’s authenticity and trustworthiness.

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Educational Content Pillar

The Educational Content Pillar is designed to spark curiosity and provide valuable knowledge to your audience. This type of content can take various forms, such as tips, FAQs, top lists, and intriguing questions. The goal is to address the information needs of your audience and satisfy their search queries with well-crafted posts.

Examples of Educational Content

• Tips and How-Tos: Share practical advice and step-by-step guides to help your audience solve problems or learn new skills.
• FAQs: Address common questions your audience might have about your industry or products.
• Top Lists: Create lists that highlight the best tools, resources, or strategies in your field.
• Did You Know?: Share interesting facts or statistics that can educate and engage your audience.

Benefits of Educational Content

Educational content helps build trust and authority in your industry. By consistently providing valuable information, you can position your brand as a go-to resource for your audience. This not only enhances your credibility but also fosters a loyal community around your brand.

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How to Create Educational Content

1. Identify Your Audience’s Needs: Understand what your audience wants to learn and tailor your content to meet those needs.
2. Research Thoroughly: Ensure your content is accurate and up-to-date by conducting thorough research.
3. Use Clear and Concise Language: Make your content easy to understand by avoiding jargon and using simple language.
4. Incorporate Visuals: Use images, infographics, and videos to make your content more engaging and easier to digest.
5. Promote Your Content: Share your educational content across various platforms to reach a wider audience.

By focusing on educational content, you can create a valuable resource for your audience and establish your brand as an industry leader.

Interactive Content Pillar

Interactive content is a powerful way to engage your audience and encourage active participation. By incorporating interactive elements, you can create a more dynamic and engaging experience for your followers. This type of content can include polls, quizzes, contests, and interactive videos, all designed to foster a deeper connection with your audience.

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Benefits of Interactive Content

• Increased Engagement: Interactive content encourages users to participate, leading to higher engagement rates.
• Better Insights: By using tools like quizzes and polls, you can gain valuable insights into your audience’s preferences and behaviors.
• Enhanced User Experience: Interactive elements make your content more enjoyable and memorable.

Examples of Interactive Content

1. Polls and Surveys: These are great for gathering feedback and opinions from your audience.
2. Quizzes: Fun and educational quizzes can keep your audience engaged while providing valuable information.
3. Contests and Giveaways: These can boost engagement and attract new followers.
4. Interactive Videos: Videos that allow viewers to choose their own path or answer questions can create a more immersive experience.

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Incorporating interactive content into your social media strategy can significantly enhance your audience’s experience and drive better results. With tools like Planist.ai, you can efficiently plan and execute your interactive content strategy, ensuring that your content remains fresh and engaging.

Industry News and Trends Content Pillar

Staying updated with the latest industry developments is crucial for establishing your brand as a thought leader. This content pillar is particularly beneficial for fields that are rapidly evolving and have a wealth of data and information to share. Social Media Today is an excellent example of a platform that excels in this area, consistently sharing updates and insights about social media trends.

Benefits of Industry News and Trends Content

• Keeps your audience informed about the latest developments
• Positions your brand as an industry expert
• Encourages engagement through timely and relevant content

Types of Content to Share

1. News Articles: Share the latest news related to your industry.
2. Trend Analysis: Provide in-depth analysis of emerging trends.
3. Expert Opinions: Feature insights from industry experts.
4. Data Reports: Share reports and statistics that highlight industry changes.

Leveraging industry news and trends can significantly enhance your content strategy. For a streamlined approach, consider using Planist.ai. This AI-powered platform revolutionizes content creation by offering features like content strategies, ideation, and calendar planning. Planist.ai can help you track performance and integrate your efforts for maximum efficiency.

Incorporating industry news and trends into your content strategy not only keeps your audience engaged but also positions your brand as a reliable source of information. With tools like Planist.ai, you can easily manage and optimize your content to stay ahead of the curve.

Entertainment Content Pillar

The Entertainment Content Pillar is designed to boost audience engagement and expand your reach. By offering captivating content, you can keep your audience hooked and ensure they stay on your page. This type of content is the key to making your brand memorable and relatable.

Why Entertainment Content?

In a sea of monotonous posts, entertainment acts as a beacon that draws people in and keeps them coming back. Think about it: when you’re scrolling through your feed, what makes you stop? It’s the content that makes you laugh, gasp, or say, "Wait, what?!"

Examples of Entertainment Content

• Humorous Posts: Share funny memes or jokes related to your industry.
• Challenges and Contests: Engage your audience with fun challenges or contests.
• Behind-the-Scenes: Give a sneak peek into your brand’s daily operations in an entertaining way.

Tools for Planning Entertainment Content

Planist.ai is an excellent tool for content planning and strategy. It helps in streamlining your content calendar with AI, integrating seamlessly with your content strategy, and saving time. This ensures that your entertaining content is not only engaging but also optimized for SEO.

Different post types can achieve different goals, so we recommend planning content according to four content pillars: educate, entertain, inspire, and promote.

By leveraging tools like Planist.ai, you can create engaging and effective social media content that resonates with your audience.

Behind-The-Scenes Content Pillar

Behind-the-scenes content is essential for showcasing authenticity, building credibility, and narrating your brand’s story. This type of content humanizes your brand, making it more relatable and trustworthy to your audience. By offering a glimpse into the inner workings of your business, you can create a deeper connection with your followers.

Why Behind-The-Scenes Content Works

1. Authenticity: People love seeing the real side of brands. Behind-the-scenes content provides transparency and builds trust.
2. Engagement: This type of content often garners higher engagement rates as it feels exclusive and personal.
3. Storytelling: It allows you to tell the story of your brand in a more compelling and relatable way.

Examples of Behind-The-Scenes Content

• Day-in-the-life videos: Show a typical day at your company.
• Process showcases: Highlight how your products are made or services are delivered.
• Team introductions: Introduce your team members to your audience.
• Event coverage: Share behind-the-scenes moments from company events or industry conferences.

For instance, Chick-fil-A effectively uses behind-the-scenes content by sharing moments like employees bonding over a scavenger hunt on their Instagram page.

Tools for Planning Behind-The-Scenes Content

Planist.ai is an excellent tool for content planning and strategy. It can streamline content creation and enhance SEO, making it easier to integrate behind-the-scenes content into your overall strategy. With Planist.ai, you can efficiently organize your content calendar, ensuring a consistent and engaging presence on social media.

Community & Cause Support Content Pillar

The Community & Cause Support Content Pillar is essential for brands aiming to demonstrate their commitment to social responsibility and community engagement. Building a community through brand and content marketing requires a deep understanding of your audience and creating authentic content that resonates with them. This pillar not only helps in showcasing your brand’s values but also in leaving a positive impact on society.

Key Strategies for Community & Cause Support Content

• Highlight Social Initiatives: Share stories and updates about your brand’s involvement in social causes. This can include charity events, partnerships with non-profits, or any other community support activities.
• Engage with Your Audience: Foster a sense of community by encouraging your audience to participate in social initiatives. This can be done through interactive posts, polls, or challenges that promote social good.
• Showcase Employee Involvement: Highlight the efforts of your employees in supporting various causes. This not only humanizes your brand but also motivates others to get involved.

Leveraging the power of community management consists of two main players: reactive engagement and proactive engagement. Reactive social media engagement is the easier one to manage, but proactive engagement can significantly boost your brand’s reputation.

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Collaboration Content Pillar

The Collaboration Content Pillar is essential for adding credibility to your brand and reaching new audiences. Partnering with other brands, industry experts, influencers, and even customers is a great way to create content and build credibility for your brand. It expands your reach and brings fresh content to your page.

In the long run, such content pillars will also help you build relationships with the people in your industry. Collaboration content pillars must align with your brand’s value and messaging. It should also benefit your audience and the partner so it can be a win-win situation for everybody involved.

Using tools like Planist.ai can streamline content creation and enhance SEO, making it easier to manage your collaboration content strategy effectively.

Blog Posts

Blog posts are a cornerstone of any robust content strategy. They allow for in-depth exploration of topics and can be repurposed into various formats, such as social media posts, videos, and infographics. Business owners can take a single pillar topic and create multiple pieces of content from it, maximizing their reach and engagement.

Introduction

A well-crafted blog post starts with a compelling introduction that hooks the reader. This section should provide a brief overview of what the post will cover and why it’s important.

Main Body

The main body of the blog post should delve into the topic in detail. This is where you can include various elements like:

• Quick Hacks: Simple tips that provide immediate value.
• Educational Carousels: Multi-part posts that educate the reader on a specific topic.
• Inspirational Photography: High-quality images that inspire and engage.

Conclusion

The conclusion should summarize the key points discussed and provide a call-to-action, encouraging readers to engage further with your content.

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E-books

E-books are a powerful content pillar that can provide in-depth knowledge and value to your audience. They allow you to delve deeply into topics, offering comprehensive insights that shorter content forms can’t match. E-books can establish your brand as an authority in your industry, helping to build trust and credibility with your audience.

Creating an e-book involves several steps:

1. Identify a relevant topic: Choose a subject that resonates with your audience and aligns with your brand’s expertise.
2. Research thoroughly: Gather detailed information and data to support your content.
3. Organize your content: Structure your e-book in a logical and easy-to-follow format.
4. Design professionally: Ensure your e-book is visually appealing and easy to read.
5. Promote effectively: Use various channels to market your e-book and reach a wider audience.

E-books are not just about providing information; they are about creating a valuable resource that your audience will return to time and again.

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Conclusion

In 2023, the landscape of social media continues to evolve, but the importance of well-defined content pillars remains steadfast. By leveraging diverse content pillars such as user-generated content, educational material, interactive posts, and behind-the-scenes glimpses, brands can create a robust and engaging social media presence. These examples serve as a testament to the power of strategic content planning, helping businesses build trust, foster community, and drive engagement. As you move forward with your social media strategy, remember to stay adaptable, keep an eye on industry trends, and continuously optimize your content pillars to resonate with your audience. With the right approach, your social media efforts can achieve remarkable success.

Frequently Asked Questions

What are social media content pillars?

Social media content pillars are themes or topics that guide the content creation process for social media platforms. They help in organizing and planning content to ensure consistency and alignment with brand goals.

Why are content pillars important for social media?

Content pillars are important because they help in maintaining a consistent brand voice, making content planning easier, and ensuring that the content aligns with the overall marketing strategy. They also help in engaging the audience effectively.

How do I choose the right content pillars for my brand?

Choosing the right content pillars involves understanding your target audience, brand values, and marketing goals. Conducting keyword research, analyzing competitors, and brainstorming potential topics can also help in selecting effective content pillars.

Can content pillars evolve over time?

Yes, content pillars can and should evolve over time based on changes in audience preferences, market trends, and business goals. Regularly reviewing and updating your content pillars ensures they remain relevant and effective.

What is an example of a User Generated Content Pillar?

An example of a User Generated Content Pillar is Airbnb, which encourages users to share their travel experiences and photos, thereby building trust and community with its audience.

How do I measure the success of my content pillars?

The success of content pillars can be measured using various metrics such as engagement rates, reach, website traffic, and conversion rates. Analyzing these metrics helps in understanding the effectiveness of your content strategy.

What tools can help in managing content pillars?

Tools like content calendars, social media management platforms (e.g., Hootsuite, Buffer), and analytics tools (e.g., Google Analytics, Socialbakers) can help in planning, scheduling, and measuring the performance of content pillars.

Are content pillars still relevant in 2023?

Yes, content pillars are still relevant in 2023. They help in staying organized, being consistent, and producing content that resonates with the audience, which are crucial aspects of a successful social media strategy.