Best Content Calendar Software for Organized Campaigns

In today’s fast-paced digital world, managing and organizing your content can be a daunting task. This is where content calendar software comes in. These tools help you plan, schedule, and keep track of your content, ensuring that your campaigns run smoothly and efficiently. Whether you’re a solo content creator or part of a larger marketing team, the right content calendar software can make a world of difference. In this article, we’ll explore the best content calendar software options available to help you stay organized and ahead of the game.

Key Takeaways

• Content calendar software tools help you plan and organize your content effectively.
• They allow you to see your content marketing calendar at a glance, making it easier to manage deadlines and progress.
• These tools store content ideas and make them easily accessible when needed.
• Workflow automation and process integration save you time and streamline your content creation efforts.
• Collaboration features enable teams to work together seamlessly, integrating with other tools and platforms you already use.

1. ClickUp

ClickUp is a versatile tool that not only helps you stay on top of your content strategy goals but also excels in project management and collaboration. Our unique approach to productivity and teamwork gives you the tools and features you need to be an organized and productive marketing team member. Use ClickUp for your task management needs and build an intuitive content calendar that fits seamlessly with how you work as a team.

• Easily drag tasks in the Calendar View to edit due dates, create new tasks, or remove them.
• Integrate with various other tools to streamline your workflow.
• Utilize templates to quickly set up your content calendar.

ClickUp offers dynamic content widget with pricing plans ranging from free to enterprise. Features include content calendars, strategy insights, and dedicated support.

2. CoSchedule

CoSchedule is a comprehensive marketing plan assistant designed to streamline your strategy. This AI-powered platform for content planning offers features like AI insights, auto planning, and tailored advice. With flexible pricing plans, CoSchedule can transform your marketing strategy today.

Key Features

• AI Insights: Leverage artificial intelligence to gain valuable insights into your marketing campaigns.
• Auto Planning: Automatically plan your content calendar based on your marketing goals.
• Tailored Advice: Receive customized recommendations to optimize your content strategy.

Pricing

User Reviews

• G2: 4.5/5 (6,600+ reviews)
• Capterra: 4.7/5 (3,600+ reviews)

CoSchedule is an excellent tool for managing both editorial and social content from one platform. It allows you to assign tasks, share your calendar with higher-ups, and make changes easily when plans change.

3. Buffer

Buffer has been a go-to social media content calendar and content scheduling tool for social media managers thanks to its ease of use. Buffer is designed around helping social media marketing teams publish social media posts to a range of social media platforms in one place. Its addition of an AI assistant also gives teams the opportunity to get help with generating ideas and repurposing content across social media platforms.

4. Sprout Social

Sprout Social promotes itself as an all-in-one social media management tool. It’s a platform where you can create a content calendar and schedule social media posts, but also make the most of social listening and engagement. If your content strategy goal is to excel at engagement, a platform like this could be a useful option.

Best Features

• See what’s happening and organize posts and newsletters with a central hub or calendar
• Conduct social listening across hashtags, mentions, and searches
• Schedule content according to built-in, recommended publishing times
• Move content through the system with approval workflows

Pricing

Ratings and Reviews

• G2: 4.4/5 (2,400+ reviews)
• Capterra: 4.4/5 (500+ reviews)

Limitations

• Some users find the navigation experience overwhelming
• Some users report difficulty in tagging when publishing content on social media accounts

Sprout Social’s social media calendar and publishing tool make it easy for teams or individuals to plan and schedule their social posts. You can schedule content to automatically post to Twitter, Facebook, Instagram, LinkedIn, Pinterest, and more.

5. SocialPilot

SocialPilot is a comprehensive social media marketing tool that includes a content calendar feature. It allows you to plan content, schedule posts to various social media platforms, and stay engaged with an all-in-one social inbox. You can invite team members, freelancers, and stakeholders to collaborate with you, making it easier to manage your social media presence from one place.

6. HubSpot

HubSpot is an all-in-one marketing platform used by agencies and large teams to manage not only posting social media and editorial content but entire content marketing campaigns and social media strategies. If you already use HubSpot or are looking to invest in a new system, you’ll be happy to know that social media and content calendar features are available.

7. Evernote

Evernote is primarily a note-taking app, designed to help users capture ideas and manage projects and to-do lists. Within Evernote, you can use the features to create your own lightweight content calendar, then work on it with others thanks to their Teams features. While it’s not strictly a social media calendar tool, if your team already uses Evernote it’s handy to know you could use it for your content management too.

8. Sendible

Sendible is a social media scheduling, monitoring, and reporting tool. It’s designed for agencies that manage multiple clients, but you could also use it as your in-house content calendar software. Schedule content in bulk, customize graphics before you post them, and make things easier with approval workflows.

Best Features

• Streamline your process with built-in templates
• Invite stakeholders or content creators to contribute to your calendar
• Use queues to keep your social media feed filled with content
• Get a visual view of your content with a monthly calendar view

Limitations

• Some users feel the analytics and reporting features are limited compared to other options
• Some users say that using the mobile app can be challenging at times

Pricing

Ratings and Reviews

• G2: 4.5/5 (800+ reviews)
• Capterra: 4.5/5 (100+ reviews)

Sendible is a generally full-featured tool that may be especially useful for individual creators and small teams. For larger teams, the limited capacity to create custom analytics reports may be a challenge.

9. StoryChief

StoryChief is an AI-powered content creation and SEO platform. It’s designed to help content teams plan, create, and schedule content across social media and blogging platforms. The StoryChief content calendar gives you control over your content, CMS, and social publishing. This software lets you plan, write, and publish content from its central hub.

Best Features

• Work collaboratively with content briefs and approval workflows
• See your content calendar and what’s happening with an easy-to-use month view
• Publish content automatically to social media platforms
• Analyze the success of recent content campaigns

Limitations

• When working with a large team, some editors might miss the opportunity to leave suggestions within content pieces
• Some users wish they could assign statuses to better manage their workflow

Pricing

Ratings and Reviews

The calendar allows you to plan your social posts efficiently, making it one of the best content calendar software of 2024.

10. ContentStudio

ContentStudio is an all-in-one social media tool designed to help agencies and marketing teams plan, manage, and grow. A robust content calendar feature is complemented by an AI writing assistant and social inbox, so teams can save time and streamline the way they work. Plan and publish different types of content to your social profiles, get insights on when to post, and manage publishing queues so your calendar doesn’t run empty.

Best Features

• Build your content plans in an interactive, shareable content calendar
• Create content pipelines and queues based on custom topics
• Fast-track content approvals to speed up the process for social media marketers
• Use automation to keep your content calendar filled with relevant social media posts

Limitations

• Functionality on the mobile app can be more limited than the desktop experience
• Some users wish there were more insights available through the analytics

Pricing

Ratings and Reviews

• G2: 4.6/5 (300+ reviews)
• Capterra: 4.7/5 (600+ reviews)

It feels like a very mature platform with excellent UI and a lot of unique elements that make it stand out from similar social media schedulers.

ContentStudio is your go-to tool for intelligent marketing automation. Struggling with content overload? Planist.ai simplifies your strategy, turning overload into order. Start your free trial today and transform your content planning with ease.

Conclusion

In conclusion, selecting the right content calendar software is crucial for the success of your marketing campaigns. These tools not only help you plan and organize your content but also provide a comprehensive view of your marketing calendar, store content ideas, and track progress. With features like workflows, automations, and integrations with other tools, content calendar software can save you time and enhance collaboration with your team. By choosing the best tool for your needs, you can ensure that your content creation and publication processes are streamlined, efficient, and effective. So, take the time to explore the options and find the perfect content calendar software to elevate your marketing strategy.

Frequently Asked Questions

What is a content calendar?

A content calendar is a resource used to plan, schedule, and organize content creation and publishing. It helps marketing teams plan campaigns for various marketing channels like blogs, emails, and social networks.

Why do I need content calendar software?

Content calendar software helps you plan and organize your content, see your marketing calendar at a glance, store content ideas, track due dates and deadlines, save time with workflows and automations, and collaborate with team members.

What features should I look for in content calendar software?

Look for features such as customizable calendar views, task assignments, communication tools, workflow automation, useful integrations with other tools, and both online and offline modes.

Can content calendar software integrate with other tools?

Yes, many content calendar tools offer integrations with popular tools like Google Drive, Google Calendar, Salesforce, and other platforms to streamline your workflow.

Is there free content calendar software available?

Yes, some content calendar tools offer free versions with limited features. For example, CoSchedule Marketing Calendar offers a free version that lets you organize marketing content, projects, and social posts in one place.

Who benefits from using content calendar tools?

Marketing teams, social media managers, content creators, and anyone involved in planning and publishing content can benefit from using content calendar tools to stay organized and efficient.