The Best Tools for Content Pillars Management in 2023

In the ever-evolving digital landscape of 2023, managing content pillars effectively is crucial for maintaining a robust and coherent content strategy. Content pillars serve as the foundational themes or topics around which all your content is structured, ensuring consistency and alignment with your brand’s objectives. To streamline this process, several tools have emerged as leaders in content pillars management. This article explores the best tools available in 2023 to help you efficiently manage your content pillars and drive your content strategy to success.

Key Takeaways

• Kontent.ai offers comprehensive features for identifying, defining, and managing content pillars throughout the content creation journey.
• Planable is designed to reinforce your content pillar strategy, especially for social media marketing, by providing collaboration tools that keep your team focused.
• HubSpot integrates content pillar management with its broader suite of marketing tools, making it a versatile choice for comprehensive content strategies.
• Trello and Asana provide project management capabilities that are adaptable for organizing and tracking content pillars, ensuring all tasks are aligned with your core themes.
• Tools like Monday.com, CoSchedule, ContentCal, Hootsuite, and Buffer offer specialized functionalities that cater to different aspects of content pillar management, from planning and scheduling to social media integration.

Kontent.ai

Kontent.ai has an array of features to map out and manage content pillars. Create content pillars that fit your business and facilitate seamless collaboration between team members while doing it – everything you need is a click away. Check out the Kontent.ai features to learn more.

With a headless CMS, it is easy to make channel-specific changes to your content or even general changes that instantly apply to all channels. With Kontent.ai’s API-first approach, teams can work together to create clear connections and well-defined functionalities that foster collaboration and allow quick and easy adaptability of your content.

With the help of Kontent.ai’s Mission Control, which gives you a bird’s-eye view of all content operations, you can efficiently track progress in all phases of your content creation process and ensure all team members remain on the same page and are working in the same direction. It also allows you to detect errors or issues early, saving valuable time in the review process. This immediate access to insights lets you monitor task deadlines, content progress, the pace of the workflow, and so much more.

In addition, Kontent.ai’s Web Spotlight makes it easy to manage content visually in context, by combining website management with the multi-channel flexibility of a headless CMS. With Web Spotlight, you can make sure your content looks its best wherever it’s displayed with device-specific previews, and get an immediate preview of how changes you make will look on applications or web pages.

Kontent.ai recognized in the 2024 Gartner® Market Guide for Web Content Management. This recognition underscores its position as a pillar of academic excellence and innovation in the field.

Planable

Planable is a tool built from the ground up to encourage and sustain efficient social media team collaboration. Create a post in Planable and tag your team members to pitch in. They can do so by leaving comments and replying to each other right next to the post.

Content Planning & Approval

Plan, review, and schedule 6x faster with Planable. This tool is designed for enterprises, agencies, and universal content management. Collaboration at scale is made easy with features that allow for seamless content planning and approval.

Marketing Calendar

Bring all your content together in one place with Planable’s marketing calendar. This feature allows you to create, plan, and approve content efficiently. Measure, report, and strategize your marketing efforts with built-in analytics.

Multi-Location & Multi-Brand Support

For multi-location brands, Planable offers a unified content flow. For multi-brand companies, it provides content collaboration at scale. This makes it easier to manage and coordinate marketing efforts across different locations and brands.

Planable helps us overview the entire marketing efforts. The team loved it from the start.

Social Media Scheduling

Planable supports scheduling for various social media platforms, including TikTok, LinkedIn, and Pinterest. This makes it a versatile tool for managing your social media content pillars effectively.

Labels Feature

Your pillars of social media content will never be sturdier. The Labels feature helps in creating and managing content pillars for social media, making it easier to organize and categorize your posts.

HubSpot

Content Mapping 101

HubSpot offers a comprehensive guide on content mapping to help you create a personalized strategy. This strategy incorporates buyer personas and lifecycle stages, ensuring your content is relevant and engaging.

Topics and Pillar Pages

With HubSpot’s SEO tools, you can organize your content into topics that matter to your customers. Each topic is composed of a pillar page and supporting content, making it easier to manage and optimize your content strategy.

Developing a Content Strategy

A great content strategy involves planning, creation, publication, management, and governance of content. HubSpot provides the tools you need to attract and engage your target audience effectively.

HubSpot’s All-New Content Hub

Discover how HubSpot’s new content hub revolutionizes B2B content marketing. With AI-powered tools and features, it offers seamless content creation and management, making it a game-changer for modern marketing teams.

Trello

Trello is a content planning tool that makes it easy to move cards around and get your content in order. The Kanban approach to planning makes it easy to see the progress of all of your work, and the organization features make it easy for you to get started on any project.

Features

• Automations: Butler automates tasks and workflows.
• Power-ups: Integrate Trello plugins with your team’s favorite tools to make them more productive.
• Templates: Make your team successful with easy-to-use templates from industry leaders.
• Integrations: Use your team’s current apps or discover new ways to use Trello.

Pricing

Trello has a free version, plus paid options starting at $5 per month. Even at the free level, it works really well!

Use Cases

Trello is lightweight and easy to start using immediately. You can set up automated notifications for when something is due soon, due now, or overdue. You can keep all communication around a single task in one place. You can customize and adjust your Trello pipeline structure in mere seconds.

Honestly, I can’t imagine going back to a world without Trello. With Trello, all of that pain went away.

Asana

Asana is a versatile project management tool that excels in content pillars management. It offers a drag-and-drop interface that allows users to organize their content plans in various views, making it easy to see the big picture or focus on specific details.

Asana Templates

You can choose from several different templates for different types of projects. Whether you need a project template for client approvals or a template for developing an internal tool, Asana has you covered. These templates help streamline your workflow and ensure that all necessary steps are followed.

Integrations

Asana integrates with almost all of the popular services out there, including Google Analytics, MailChimp, and Stripe. This makes it easy for you to track everything from website visits to email campaigns, providing a comprehensive view of your content’s performance.

Content Planning

Create a comprehensive content calendar for your team to follow. Easily share and collaborate on content ideas with others. Keep track of all your content calendars in one place, making it simple to manage multiple projects simultaneously.

Asana’s voice of the customer program is more than just a feedback mechanism—it’s a strategic pillar in our quest to build purposeful and impactful products.

Content Calendar

Asana’s content calendar is a great way to manage your content, whether that’s blog posts or social media posts. You can plan out the entire year at once and see how many posts you’ll be publishing per day, week, month, or quarter. Alerts can be set up to notify you every time something publishes.

Campaign Management

With Asana, you can manage your entire campaign from start to finish. Assign tasks, set deadlines, and track progress all in one place. This ensures that everyone on your team is on the same page and that your campaigns run smoothly.

Monday.com

Monday.com is a versatile tool that excels in content pillars management. Its flagship product allows users to collaborate on content creation and management in a multi-user environment. This means that multiple users can work together on a project or task at the same time, making workflows more efficient and effective.

Multi-User Collaboration

Monday.com’s Multi-User Collaboration (MUC) feature is a game-changer. It allows multiple users to work together on a project or task simultaneously. This feature is particularly useful for teams spread across different locations, ensuring everyone has the same level of access necessary for managing projects effectively.

Social Media Calendar

Monday.com provides an easy way for companies to organize their social media efforts. By creating calendar events for specific days or weeks, teams can streamline their social media strategies. This is especially beneficial for companies using platforms like Twitter and Facebook as part of their marketing strategy.

Automation

Automation is another standout feature of Monday.com. It helps in reducing manual tasks, allowing teams to focus on more strategic activities. Automation can be set up for various tasks, from sending reminders to updating project statuses, making the workflow smoother and more efficient.

With Monday.com, you can streamline the way you manage your projects! This guide will walk you through two boards that you can use to get started: a "project board" and a "task board."

CoSchedule

CoSchedule is a content marketing tool that lets you plan, publish, and promote your content from a single location. It’s actually a bit more than that.

ContentCal

With ContentCal, you can plan and share content with your team using a simple drag-and-drop interface. You can also create, edit, and approve all types of documents within ContentCal.

Features

• Social Analytics: Social analytics is the process of analyzing social media data to gain insights into how a brand’s audiences interact with its content. Social media is a great tool for measuring the effectiveness of a company’s marketing strategy.
• Campaign Optimization: Optimize your campaigns by understanding what works and what doesn’t through detailed analytics.
• Content Calendar: Create calendars for different types of content, including products, campaigns, and other types of content. These calendars will show you what’s scheduled for release on each day, as well as when there are any delays or other delays. You can also set reminders so you don’t miss anything!
• Advanced Reports: Generate advanced reports to gain deeper insights into your content performance.

ContentCal is a versatile tool that caters to the unique needs of every business, allowing you to set up specific times for your entire website’s content writing and publishing schedule.

Hootsuite

Hootsuite is a comprehensive social media management tool that helps you streamline your content planning and scheduling. It is your content planning partner in success with robust scheduling features that support various platforms and formats.

Schedule Social Media Posts

Hootsuite allows you to schedule posts across multiple social media platforms, including Facebook, Twitter, LinkedIn, and Instagram. This feature is particularly useful for managing your social strategy and ensuring consistent engagement.

Schedule Instagram Posts

With Hootsuite, you can schedule Instagram posts, stories, and reels. This functionality helps you maintain a consistent presence on Instagram, which is crucial for user-generated content (UGC) and overall brand engagement.

Schedule Facebook Posts

Hootsuite’s scheduling capabilities extend to Facebook, allowing you to plan and publish posts in advance. This ensures that your content is always timely and relevant, helping you to engage with your audience more effectively.

Schedule Tweets

Managing your Twitter presence is made easier with Hootsuite’s tweet scheduling feature. This tool helps you save time and ensures that your tweets are posted at optimal times for maximum engagement.

Schedule LinkedIn Posts

Hootsuite also supports scheduling for LinkedIn posts, making it easier for you to manage your professional content and maintain a consistent posting schedule.

Schedule Pinterest Posts

Save time managing your Pinterest presence using Hootsuite. This feature allows you to schedule pins in advance, helping you to maintain a steady flow of content and keep your audience engaged.

Buffer

Buffer is a versatile tool designed to help you manage your social media content efficiently. It offers a range of features that make it easier to plan, schedule, and analyze your social media posts.

Create a Social Media Content Calendar

Buffer’s free social media calendar allows you to go beyond planning and right into scheduling. This feature is particularly useful for keeping your social media content organized.

Essential Tools for Social Media Ad Campaigns

Buffer integrates seamlessly with essential tools like Facebook Ads Manager and Canva, making it a one-stop solution for creating compelling social media ad campaigns.

Analyze Your Content Performance

Buffer provides robust analytics to help you evaluate your content strategy. You can define your content pillars, choose your platforms, and analyze your content performance to ensure your social media efforts are paying off.

Buffer is an excellent choice for anyone looking to streamline their social media management process.

Buffer is your ultimate solution to content overload. With Planist.ai, you can transform chaos into a streamlined strategy, ensuring your marketing efforts are always on point. Discover how our intelligent automation can simplify your content planning and boost your engagement. Don’t wait, start your free trial today and see the difference!

Conclusion

In 2023, managing content pillars effectively is crucial for any brand aiming to optimize its content strategy and enhance its online presence. Tools like Kontent.ai and Planable have proven to be invaluable in this regard, offering comprehensive solutions for defining, creating, and managing content pillars. By leveraging these tools, brands can streamline their content creation processes, maintain consistency, and build authority in their respective fields. As the digital landscape continues to evolve, staying diligent and consistent with your content pillars will not only improve searchability but also foster trust and engagement with your audience. Investing in the right tools for content pillar management is, therefore, a strategic move that can yield significant long-term benefits.

Frequently Asked Questions

What are content pillars?

Content pillars are the key topics or themes that represent your brand’s main areas of expertise and focus. They serve as the foundation for your content strategy, helping to organize and streamline your content creation process.

How do content pillars benefit my content strategy?

Content pillars help in building authority, improving SEO, and making content planning more efficient. They provide a structured approach to content creation, ensuring consistency and relevance across all platforms.

What tools can help in managing content pillars?

Tools like Kontent.ai, Planable, HubSpot, Trello, Asana, Monday.com, CoSchedule, ContentCal, Hootsuite, and Buffer can help in managing content pillars by offering features for planning, collaboration, and performance tracking.

How do I create pillar content?

Creating pillar content involves identifying your core topics, conducting keyword research, and producing comprehensive, high-quality content that serves as a central resource. This content is then supported by related subtopics and posts.

Can content pillars improve my SEO?

Yes, content pillars can significantly improve your SEO by creating a well-structured and interlinked content network. This helps search engines understand the relevance and authority of your content, leading to better rankings.

Is it necessary to constantly update my content pillars?

Yes, it is important to regularly review and update your content pillars to ensure they remain relevant and effective. This involves monitoring performance metrics, staying updated with industry trends, and making necessary adjustments.